DIOR BRAND FAN GIFTING
We move to the beat of contemporary culture to invigorate brands and creators alike, and the integrity of these platforms only comes from authentic connections.
Our people-first approach puts experts before algorithms, and the success of this sets us apart. Because we stay true to ourselves, our core value of quality naturally surfaces.
This is where the magic happens — where we flex our charm, confidence, and realness. We're all fighting for attention, so we keep that spirit alive with writing as eye-catching as the content we produce.
OBJECTIVE SECTION
BUSINESS
MILK
We move to the beat of contemporary culture to invigorate brands and creators alike, and the integrity of these platforms only comes from authentic connections.
Our people-first approach puts experts before algorithms, and the success of this sets us apart. Because we stay true to ourselves, our core value of quality naturally surfaces.
BUSINESS
MILK
We move to the beat of contemporary culture to invigorate brands and creators alike, and the integrity of these platforms only comes from authentic connections.
Our people-first approach puts experts before algorithms, and the success of this sets us apart. Because we stay true to ourselves, our core value of quality naturally surfaces.
BUSINESS
MILK
We move to the beat of contemporary culture to invigorate brands and creators alike, and the integrity of these platforms only comes from authentic connections.
Our people-first approach puts experts before algorithms, and the success of this sets us apart. Because we stay true to ourselves, our core value of quality naturally surfaces.
BUSINESS
MILK
We move to the beat of contemporary culture to invigorate brands and creators alike, and the integrity of these platforms only comes from authentic connections.
Our people-first approach puts experts before algorithms, and the success of this sets us apart. Because we stay true to ourselves, our core value of quality naturally surfaces.
STRATEGY SECTION
HOW WE DEFINE
CREATORS
Influencers are the new brand storyteller, production house and publisher rolled into one. We combine the best tech with the best team to help you create on-demand brand content at scale, utilising creators of all sizes to satisfy different campaign objectives.
Each tier of creator plays a role in your programme.
Macro and Mid amplify hero or ‘tentpole’ moments in your marketing calendar.
Micro and ‘Brand Fans’ help you to have a steady drumbeat of always on, community building, culturally relevant comms, as well as the ability to react and gain meaningful isnights.
BREAK SECTION
We do have a proprietary offering ‘Brand Fans’, which goes back to the root of peer-to-peer reviews as an alternative, but effective way of thinking about your gifting programme and creator strategy.
RESULTS SECTION
OUR RESULTS
So each campaign in the programme could be creators at one or every level. If your objective is a big splash, we might recommend higher tiers, or if it’s driving trial and conversation, maybe we focus at the lower levels. It’s part of our job to advise on the right blend to achieve success.
Average engagement rate
Total new followers gained
over two years
Campaign Reach all from
one centralised programme
Our global gifting programme covered 12 global markets ranging from the UK to the US, Canada, Germany, Spain, France and parts of Asia. It allowed Dior to achieve that global penetration of e-commerce markets they needed – all from one centralised programme.
OUR CAMPAIGN ARC
We show the world how, and why, Buttermilk is at the forefront.
Milk 4 The Masses
We work with the world's most exciting brands and connect them with the world's finest tastemakers and it all happens in one place.
